For the fourth consecutive year, the Gaming Life Expo (GLE) will open its doors during the first four days of the World Series of Poker main event, July 3–6. This year’s theme focuses on “Games and Gear,” featuring poker apparel, products, and guest appearances at booths by various poker stars. In 2007, the GLE attracted over 100 companies and more than 50,000 attendees. The 2008 show expects to grow the excitement even more and looks forward to another successful year in the 55,000 square-foot Rio All-Suites Hotel and Casino pavilion.