Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries. Since its beginning in Reno, Nevada 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casino resorts on four continents The company's properties operate primarily under the Harrah's, Caesars and Horseshoe brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker. On January 28, 2008, Harrah’s Entertainment was acquired by affiliates of private-equity firms TPG Capital and Apollo Global Management.

Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We concentrate on building loyalty and value for our customers, employees, business partners, and communities by being the most service-oriented, technology-driven, geographically-diversified company in gaming.

At Harrah’s Entertainment, over 85,000 employees each make a unique contribution to your experiences, and to our ultimate success. From nurturing a sense of team with co-workers, to improving the quality of life in their communities, Harrah's sets the standard of excellence in the gaming industry with employees who are devoted to delivering truly great service.  Our employees are critical to our success.

The Profile of The American Casino Gambler:

Harrah's Survey 2006

Harrah’s has commissioned extensive research that provides a great deal of insight into the characteristics and preferences of casino gamblers across the country. We are pleased to share some of that knowledge in Profile of the American Casino Gambler: Harrah’s Survey 2006. It's essential reading for public policy makers, journalists and others who seek to understand the casino industry and the casino customer.

Our Vision Statement

"Each of our brands will be the overwhelming first choice for casino entertainment of its targeted customers."

Harrah's Code of Commitment

Harrah´s Entertainment's Code of Commitment governs its relationships with its casino guests, employees and the communities where Harrah´s properties are located.

Harrah´s also has guidelines for its advertising and marketing practices on a national, regional and local basis. With these two measures, the company sets a higher standard for accountability in its dealings with its employees, customers, and communities.

Spotlight on Success is how Harrah's employees provide the best customer service in the gaming industry. This program provides training and ongoing evaluations of our service professionals who work in our front line positions. With this training, our service professionals are taught to consistently deliver exemplary customer service to our guests. Visit us at any of our casinos to experience Harrah's customer service.