The Relationship Marketing function at Harrah's can only be described as world-class. Our effective use of information when communicating with our customers through various marketing channels is the key to our success. When they visit our casinos, our customers reap numerous benefits of our award-winning loyalty program, Total Rewards. This distinctive program is the engine that drives the company as evidenced in our annual reports and quarterly financial results press releases. Our innovative marketing capabilities and analytical approach set us apart from the competition.

The role of Relationship Marketing at Harrah’s is to:

• Track and analyze the behavior of our 40 million+ Total Rewards members to ensure relevant and targeted offers are made to the right customers at the right time
• Execute our tiered Total Rewards program
• Build capabilities in a wide variety of disciplines including the Internet and Revenue Management.

Our corporate professionals work closely with our property marketing teams in a consultative way on marketing execution, and partner closely with Information Technology to develop original solutions. For a creative and analytically-oriented marketer, there is no better place to work than Relationship Marketing at Harrah's. Whether you are looking for your first job in relationship marketing, or are a seasoned professional, we have opportunities for you in the following areas: Total Rewards, Direct Mail, VIP, Multi-cultural Marketing, Revenue Management, Internet, Teleservices, Database Management, Analytics, Marketing Training and much more.